Chief Sneeze at The Big Sneeze, Gayatri Pahlajani holds an MSc in Gender and the Media from the London School of Economics (LSE) and has worked for MTV, HIT 95 FM as well as hosted a show on All India Radio during her first job as a qualitative researcher at ACNielsen.

Gayatri was additionally shortlisted for the prestigious national Film Fellowship under the aegis of the Public Service Broadcasting Trust (PSBT). Using her past experience writing

With nine years' experience writing and voicing for brands and commissioned work, she started The Big Sneeze in 2009 to design ideas that truly tickle. 

She continues to court carpel tunnel syndrome writing in both long-form and short-form formats to include full (commissioned) books which have become national bestsellers, articles, websites, marketing communication as well as IVR, corporate film, TV and award show scripts.

and voicing (over the last nine years in both Hindi and English) for radio and TV, she also redesigns full IVRs or 1800 numbers from end-to-end.

Depending on the project, she does take up ghostwriting assignments but does not, as someone mistakenly asked her once, specifically write about ghosts. 

She hopes she never has to.