The Big Sneeze co-writes or ghostwrites full-length non-fiction and self-help books and, in the absence of one, helps secure the publishing contract for the client too. Of the three books that TBS has been commissioned to write for newsstand release, two are national bestsellers with one having been translated into Hindi, Gujarati, Marathi and Bengali and the other pending Hindi and Telegu editions.

TBS has also authored a coffee table book on a leading Bombay landmark as well as edited a book for a Dubai-based conglomerate, of which the former is yet to release. Three more books are currently under production on topics as diverse as surgery, management, nutrition and makeovers. Though not all in the same book.

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